Cojuangco, Eduardo M. Jr.
HS 1952
DLSAA Distinguished Lasallian Awardee
DLSAA Sports Hall of Fame Awardee
DLSU and Philippine Sports
DLSAA Order of Madame de Maillefer Awardee
Eduardo “Danding” Cojuangco is an advocate for sports in the country with his company sponsoring various sports events. He is notable for supporting basketball since the 1980s as a basketball godfather with the famed Northern Consolidated teams and with SMC owned teams currently playing in the Philippine Basketball Association (PBA). After a long break from La Salle, Danding returned to become the top benefactor of De La Salle University’s basketball team to the UAAP. His donations are not limited to sports. Through his efforts, San Miguel Corporation (SMC) donated to DLSU-Dasmariñas for Maison de la Salle Brothers Residential Healthcare Facilities, a retirement home for priests and brothers. Through the Eduardo Cojuangco Foundation (ECF)’s Project FREE (Flagships for Reaching Educational Excellence) and in cooperation with the University of St. La Salle, the Tarlac State University, and the Department of Education, public school elementary and high school teachers in Tarlac are able to complete their masteral and doctorate degrees.